Manager, Marketing and Communications : Competition #182

An Internal/External Posting in the Exempt Employee Group.

Castlegar, Nelson

Posted: Wednesday, September 26, 2018
Closes: Thursday, October 11, 2018

Reporting to the Vice President, Students & Advancement/Registrar and utilizing a service excellence approach, the Manager, Marketing and Communications provides operational leadership to the communications, marketing, student recruitment, visual identity and web development functions at the College.

This is carried out through collaboratively developing and executing annual operational and budget plans and demonstrating department accountability to meeting goals and objectives with designated financial resources. This position also contributes to strategic planning and direction of the department, division and College.

Main Duties and Responsibilities

Manages employees through:

• Supervises department staff, including hiring, annual reviews, issues management, mentoring, annual vacation and work plans
• Directs day-to-day departmental operations to ensure annual goals and objectives are achieved
• Works within the relevant collective agreements and is the first contact for departmental grievances; creates opportunities for employees to contribute to department planning and direction-setting as well as routine progress reporting and works with employees to develop and refine annual professional development plans

Provides College leadership through:

• Takes both a change management and project management approach to working with College stakeholders, including Deans & Chairs and Education & Students members and committees and other managers within the College
• Liaises with external stakeholders to the College on related provincial committees and with donors and corporate sponsors related to the work of the department. (BC Communications Leads, BC Advancement Leads, CICan, PSIBC)
• Collaboratively develops and executes:

1. integrated, creative communications and marketing strategies that effectively utilize relevant marketing channels to reach identified market segments, keeping abreast of trends and new opportunities available to the College to ensure relevance to stakeholders; student recruitment plans, initiatives/e0vents that increase the profile of the College to potential students and our communities; social media, web and other online engagement initiatives to support the work of the department and the College

• Manages the College brand identity in terms of visuals, communicated content and public perception and/or image
• Directs and oversees the internal process related to the development of College content including text/copy, video and photography
• Effectively utilizes technology and systems to support the work of the department (Raiser’s Edge, Marketing Help Ticket System, media monitoring, Project Management and CRM tools); Research-informed best-practice approach to planning and evaluation initiatives, undertaking these initiatives on an annual basis; prepares timely and informative dashboard style and other reports that represent the work of the department and towards meeting goals, objectives and project outcomes; quarterly variance reports and, as necessary, adjusts expenditure plans to meet budget funding; initiates and managing projects, contracts related to the work of the department

Skills, Knowledge and Abilities

• Strong effective communicator and able to demonstrate highly developed teamwork skills
• Ability to coordinate the efforts of a team of diverse, creative employees; to increase productivity and continuously improve methods, approaches and departmental contributions
• Committed to continuous learning and expert in web and social media strategy development and execution
• Demonstrated effectiveness in holding conversations with students, School Chairs, Managers, other Leaders across the organization and external stakeholders; ability to bring student-focused perspectives, approaches to the work of the department and  lead in an environment of constant change; experience in working in a flexible, employee empowering work environment collaboratively, including utilizing consultative processes; comfortable with the Microsoft suite of software; experience in managing external public relations and communications consulting and contractors; experience in the global market place and in recruitment managing the prospective student enrolment cycle
• Strong understanding of programs, schools, prospective student markets, institutional requirements of Strategic Enrolment Management
• Extensive experience in all aspects of developing, maintaining communication, marketing and recruitment strategies to meet organizational goals and objectives that integrate the relevant communication channels; demonstrated ability to write effectively in all mediums; manage the brand in project/change management and in student recruitment

Education and Experience

• Completion of a Bachelor’s degree, preferably in Business/Management
• 3-5 years of experience in progressively more responsible positions in Marketing, Communications or Enrolment Management, preferably in the public or post-secondary sector

This is a temporary, full-time leave replacement position commencing October 29, 2018 and ending November 4, 2019 with possibility of an extension.  In accordance with the Administrative Staff Employment and Benefit Program, the salary range is grid level 10 compensation range $68,145.00-$90,860.00 (at a 100% appointment) and is based on qualifications and experience.

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• Web Content Submission