Student Recruitment Coordinator: Competition #116
An Internal Posting in the PPWC Employee Group.
Nelson: Tenth Street
Posted:
Thursday, August 22, 2019
Closes: Friday, June 21, 2019
Reporting to the Marketing and Communications Manager and utilizing a service excellence approach, this position is responsible for leading the development and implementation of prospective student recruitment initiatives. The position of Student Recruitment Coordinator is responsible for the distribution of information and effective promotion of Selkirk College to prospective high school students across British Columbia. This role has a strong understanding of Strategic Enrolment Management and is able to utilize data retrieved through a Customer Relationship Management (CRM) system to track and communicate to students based on their status within the student enrolment funnel. Flexibility in work schedule and travel is a requirement of this position, including a requirement to work evenings and weekends. Travel within Canada, and time away from home may average more than five days per trip (primarily September through December).
Main Duties and Responsibilities
Promotes Selkirk College brand positioning through communication of key messages designed to increase enrolment and raise awareness of programs and student services including:
- Works within the Marketing & Communications department, liaising with the schools via the deans and chairs to identify recruitment opportunities, target student populations, and to develop, execute and evaluate recruitment plans and campaigns
- Leads the development and implementation of visitation schedules for high schools, agencies, career fairs and/or conferences to meet prospective students, counsellors and administrators to discuss program offerings and answer/gather questions concerning curriculum, admission requirements, enrollment procedures, timelines, student services and student life. This requires this position to possess a thorough understanding of all of these components of the College
- Leads the creation and delivery of presentations to prospective students and/or parents on an individual or group bases to answer questions, compare educational institutions, discuss their educational goals and to provide admissions, introductory financial aid, secondary school transitions, student services and student life information
- Strategizes, plans and organizes on-campus recruitment events for prospective students, including agendas, speakers, workshops, tours, and transportation
- Leads the development of recruitment collateral such as email campaigns, flyers, brochures, web and social media content; and keeps the CRM up-to-date with prospective and current student outreach
- Works to continually enhance and improve the communications sent out through the CRM to best promote Selkirk College to the prospective student based on the students position within the enrolment funnel
Skills, Knowledge and Abilities
- Excellent written, verbal and customer service skills
- Skilled in examining, developing and executing new strategies to better suit changing trends
- Excellent organizational skills and attention to detail
- Knowledge of BC high school and post-secondary system, institutions and programs
- Knowledge of both traditional and digital marketing recruitment pathways
- Knowledge of admissions policies and procedures
- Knowledge of diverse populations and cultures
- Demonstrated ability in report writing, customer relations systems, and social media platforms
- Proficiency in Windows XP and Office Suite
Education and Experience
- 4 year related university degree or equivalent related education
- 3-4 years related experience
- Demonstrated experience in the fields of student recruitment and/or sales and marketing
- Demonstrated experience developing recruitment or marketing plans.
- Valid BC Drivers Licence
*Complete Job Description available upon request from HR
This is a temporary, full-time position commencing August 19, 2019 and ending May 15, 2020. Salary will be Pay Grade 11, $30.33 per hour in accordance with the PPWC Collective Agreement.
Selkirk College appreciates the interest of all applicants, however, only those selected for an interview will be contacted. Interested and qualified applicants are invited to email their chronological resume (along with cover letter, work references and supporting documentation including diplomas and transcripts) no later than 4:00 pm on the closing date to . The personal information provided by applicants is collected pursuant to Sections 26 and 27 of the Freedom of Information and Protection of Privacy Act (FIPPA). The required personal information is collected for the purposes of supporting and evaluating your application for employment with Selkirk College and for aggregate statistical purposes. The personal information will be used, retained and only disclosed by Selkirk in accordance with FIPPA. The information is related directly to and needed by Selkirk to initiate the employment application process. The information will be used to contact references supplied by you, evaluate your qualifications, and complete the employment process by making a hiring decision.
Selkirk College is committed to a diverse and inclusive workplace that empowers all employees to reach their full potential and where each member of the college community shares a responsibility for developing and maintaining a healthy work environment in which differences are valued. The college welcomes applications from persons with disabilities, visible minorities, and Aboriginal people. All qualified candidates are encouraged to apply; however, Canadian citizens and permanent residents will be given priority.
All résumés must be submitted via email.
This posting closes on Friday, June 21, 2019.